smackerel presents

A BIASED HISTORY

OF INTERACTIVE MEDIA

Way back before the stock market bubble, even before the web, a lateral tribe of artist-programmers accidentally invented something called the New Media Industry...

WHO IS SMACKEREL?

smackerel is a continuation of a long history,

launched in 2003 by David Groff and Kevin Steele,

founders and creative directors of Mackerel.

WHAT WE DO — smackerel creates new media and writes about it, too.

WHAT WE’VE DONE LATELY — Smackerel was part of the team developing version 3 of Rosetta Stone language learning software. We are proud to bring our experience creating multimedia interfaces to the great products of Rosetta Stone.

WHAT’S THIS BIASED HISTORY? It’s an ongoing project creating a history of interactive multimedia including our own experiences. Two more chapters are in the works. The introduction is down for revision.

WHY SMACKEREL? From 1989 to 1997, Mackerel created pioneering interactive media and interface designs. We were energized by the mission of giving form to a new medium. Smackerel reconnects with that mission and the energy that comes with it.

CONTACT SMACKEREL — 416 532-0039
email Dave: dave@smackerel.net
email Kevin: kevin@smackerel.net
your comments: post them here!

Dave and Kevin met at the Ontario College of Art in the eighties and immediately began collaborating. They both continue to pursue their own art projects (usually with the aid of a camera.) Here is a small sample of Dave’s personal work, and a large sample of Kevin’s personal work.

(to be continued...)