First off, let’s face some facts: the web solutions industry is a lot less important than we once thought it was,
and that’s putting it delicately. Our first clue should have been when interactive design became web orthodoxy.
Orthodoxy quickly became brittle, silly, and expensive, and the whole industry collapsed in spectacular fashion a few years later.
Most people, even friends and relatives, think we all got what was coming.
Naturally, this is an excellent time for optimism.