Subsequent chapters of this history will be filled with all sorts of unqualified praise for the past,
none of which is meant to take the piss out of today’s generation of creators,
(although we’re not above doing that). Our point is that we’ve all become far too web-centric.
It’s time for a rethink.
The web has been terribly limiting from a creative point of view.
A whole generation of tools, processes, roles, etc., have evolved to ensure an utterly tedious industry
standard. In the case of electric media, standards only ensure light-speed commodification.
Here
you can buy a snazzy web template for less than the cost of a cheese tray at your launch party.
But that’s so last week. This site
generates random web templates for free.
