smackerel is dave groff & kevin steele
before smackerel there was Mackerel

From 1989 to 1997, Dave & Kev collaborated as Creative Directors of Mackerel Interactive Media, creating pioneering & award-winning projects.

The following pages describe some work and experiences with Mackerel showcasing our capabilities as creative directors, creative UI designers and creative consultants. Our approach, which is both playful and serious, values ‘look and feel’ and usability equally. The results are inventive, inviting and sometimes inspiring interfaces.

This is by no means an exhaustive list of significant work produced at Mackerel. Some projects we built from the ground up. Other projects are the result of our work with talented teams who learned multimedia at Mackerel.

Selected projects:	Echo Lake Public Access Kiosks Southam True North Canadian Encyclopedia Simon & Schuster R&D Freaky Stories Mighty Mites on AOL
Selected links:	Recent work Burying the Fish, by Cory Doctorow Mackerel.com circa 1996
Contact smackerel:	phone 416 588-6466 email dave or kevin@smackerel.net comments